I hold a doctorate in business administration and have built my career around data, analytics and marketing technology. My path has taken me from academic research and market research through hands-on analytics to consulting, strategy and leadership.

What continues to fascinate me is the translation between different perspectives: sharpening a business question, defining how it can be measured, identifying the right data and technologies, and turning all of that into a practical approach.

I combine analytical rigour, clear structures and a pragmatic way of dealing with complexity.