EXPERTISE
From the question
to implementation.
My experience combines hands-on analytics and MarTech with consulting, strategy, product development and data leadership.
01
Marketing Technology
Translating marketing requirements into data and technology use cases and connecting platforms, processes and data sources.
02
Analytics & Measurement
KPI frameworks, tracking concepts, customer journey analysis, reporting, dashboards and actionable insights.
03
Data Strategy & Leadership
Structuring data and BI topics, coordinating stakeholders and developing teams, roles, processes and responsibilities.
04
Experimentation & Personalisation
Developing hypotheses and use cases, designing A/B tests and personalisation, and evaluating results systematically.
MARTECH LANDSCAPE
Technologien entlang der Daten- und Marketing-Landschaft.
Web Analytics
Google Analytics 4Adobe AnalyticsAdobe Customer Journey AnalyticsMatomoMappPiano Analyticsetracker
Tag Management
Google Tag ManagerAdobe Data CollectionMatomoTealium
A/B-Testing & Personalisierung
Adobe TargetGoogle OptimizeOptimizelyKameleoon
CRM
Adobe Journey OptimizerSalesforce Marketing CloudMailChimp
CDP/DMP
Salesforce Audience Studio
BI Tools
TableauPowerBILooker StudioETL: Tableau Prep
UX Analytics
HotjarMicrosoft Clarity
Advertising Platforms
Display & Video 360Google AdsCampaign ManagerSprinklr
Concepts & Collaboration
MuralConceptboardFigJam
Weitere Tools
MS OfficeSPSSAMOSJiraConfluenceBildbearbeitungHTML