EXPERIENCE
From analytics
to data leadership.
My career combines research, analytics, consulting, product development and leadership.
SINCE 04/2022
Director Data
Digitas Pixelpark GmbH / Digitas GmbH · Berlin
Team leadership & developmentData & BI strategyDigital transformationReporting & dashboardsData projects & stakeholders
04/2019 – 03/2022
Senior Data Analytics Manager
Digitas Pixelpark GmbH · Berlin
KPIs & measurementWeb analyticsCustomer journeysTracking conceptsA/B testing & personalisationDashboards & reportingWorkshops & training
05/2018 – 03/2019
Data Analytics Manager
Publicis Emil · Berlin
Product OwnerInternational data teamAnalytics productsProduct & service roadmapTrainingData engineering & visualisation
08/2016 – 04/2018
Data Analyst
Publicis Pixelpark GmbH · Berlin
KPI frameworksTrackingTag managementWeb analyticsCustomer journey analysisTableauAdobe Target
11/2015 – 04/2016
Business Analyst | Consultant
AdClear GmbH · Berlin
AttributionCustomer journey analysisOnline marketing optimisationTrackingProduct developmentAnalysis & reporting
01/2012 – 10/2015
Research Consultant
Meetrics GmbH · Berlin
Online media analysisAdvertising effectivenessAd viewabilityTargeting qualityBrand safety & fraudStatistical analysis
07/2005 – 06/2010
Doctoral Researcher
University of Potsdam
Services marketingManagement consultingBid managementSelection processesService quality
ACADEMIC NOTES
Business Administration · FHTW Berlin
Doctoral admission process · University of Potsdam