Marketing · Data · Technology
Understand marketing.
Use data.
Shape technology.
I explore how marketing, data and technology can work together, and how their interplay can lead to better decisions, more effective processes and new opportunities.
My focus lies at the intersection of marketing strategy, data analytics and technological implementation.
Marketing
Strategy, customer centricity and the question of how marketing can remain effective in increasingly data-driven and technology-enabled environments.
Data
Using data as a foundation for insight, decision-making and the continuous improvement of marketing and customer experience.
Technology
Technology not as an end in itself, but as an enabler of better processes, intelligent automation and scalable marketing.
Let’s connect
I am always interested in exchanging ideas about marketing technology, data, digital business models and related topics.